Client
Erin Giordano
Service
Custom Brand Identity Refresh
Website Design Refresh
Erin Giordano, Erin Gio for short, is a professional dancer, Certified Personal Trainer & Nutrition Coach, assisted stretch therapist, Pilates Mat & barre instructor, and lifelong fitness enthusiast based in New York City. Erin has been a company dancer with Queens-based contemporary dance company, Valerie Green/Dance Entropy, since Spring 2017, and has been dancing with Matthew Westerby Company since 2019, premiering works on The High Line and at The Whitney Museum. She specializes in one-on-one training, teaches group fitness classes, and offers nutritional support to inspire others to experience joy in moving their bodies.
I designed Erin’s first website in 2021. Erin expressed the need for a ‘one-stop shop’ to highlight her professional dance experience, current fitness class schedule, and personal training and nutrition coaching services. The audience for her website would be both potential and current clients, as well as the dance community. We needed to set a clear framework for those visiting her website to easily navigate.
Erin recently approached me for a website and brand refresh, to reflect the tone of her new professional photos — a more refined, bold, and professional identity. With this new vision in mind, I thoughtfully reviewed each brand element including her logo, typography, color palette, and social media graphics. We decided on the strength and simplicity of black and white, along with a subtle revamp of her primary logo. We then curated each page on her website to create a fresh, current, and cohesive look.
“Liz helped create a platform for my business, through her skillful website design and elevated branding. Her process is very personalized and collaborative. She was not afraid to bring creative ideas to the table, provide honest feedback, and she made changes along the way to honor my evolving vision. Liz is attentive to detail, communicative, patient, and kind. She truly went above and beyond to bring this project to completion, and I can not recommend a better person to help you develop your website and brand. ”
— Erin Giordano, Professional Dancer, Fitness Trainer
