Client
Arizona Architecture Foundation
Service
Social Media Management
The Arizona Architecture Foundation enhances the welfare of the State of Arizona by promoting excellence in architecture and the built environment by supporting the education of future architects, supporting and promoting the profession of architecture, and preserving the legacy of Arizona Architecture.
I collaborated with the Arizona Architecture Foundation to craft an effective social media strategy tailored for their newly launched Instagram account. The AAF identified that the recent overhaul of their branding, website, and organizational merger presented a strategic opportunity to establish a social media presence. They aim to engage with the broader public, with a particular focus on the Arizona community, to enhance their positioning within the architectural field. Central to their objectives are increasing awareness about their mission, fostering fundraising efforts, connecting with industry supporters, curating compelling content, and spotlighting the scholarships they provide. To assist in their digital endeavors, I designed a series of dynamic Instagram templates to facilitate ongoing content creation, staying true to their brand and image.
“I’ve had the pleasure of working with Liz for the past 6+ months as part of the Arizona Architecture Foundation’s social media outreach. Liz has been amazing at organizing our catalog of content into digestible posts with concise explanations. The posts have always been timely and her expertise at knowing how to maximize our audience’s attention has been exceptional.”
— Brandon Benzing, Architectural Archives Committee Chair, Arizona Architecture Foundation
“Elizabeth, with her organizational skills and deep understanding of various social media platforms, did an outstanding job of helping us as an organization craft a well laid out social media plan. She is articulate and streamlined a process that is easy to understand and navigate. She is timely in her delivery of tasks and goes over and beyond in servicing our organization. If the social media world is overwhelming, then I would recommend Elizabeth. She is the best!
— Caroline Lobo, AIA, PhD, LEED-AP BD+C, Vice-President, Arizona Architecture Foundation
