I collaborated with the Arizona Architecture Foundation to craft an effective social media strategy tailored for their newly launched Instagram account. The AAF identified that the recent overhaul of their branding, website, and organizational merger presented a strategic opportunity to establish a social media presence. They aim to engage with the broader public, with a particular focus on the Arizona community, to enhance their positioning within the architectural field. Central to their objectives are increasing awareness about their mission, fostering fundraising efforts, connecting with industry supporters, curating compelling content, and spotlighting the scholarships they provide. To assist in their digital endeavors, I designed a series of dynamic Instagram templates to facilitate ongoing content creation, staying true to their brand and image.